OxyGenerations, a collaborative concept developed by Oxygen in partnership with Apostrofo’s consortium and Bangalore IIM-incubated SDM company Series-5 Labs. Led by CEO Sarochandra Bhooshan, Economist Sugeeshma Chembreri, and Shaji Kizhakathra, the initiative focused on digital ticketing for Bangalore BMTC. The trio sat together and formulated a triangular theory, integrating technology, economics, and branding to engage the public and drive OxyGeneration—an innovative approach combining economic principles and technological advancements for environmental benefit.