- Manjeri
The genesis of Apostrofo’s Consortium emanated from a profound consideration for the clients, recognizing that their quest for tranquility and unwavering focus on business objectives could be actualized through the consolidation and harmonization of their myriad requirements onto a singular nexus.
Presently, clients engage disparate service providers, each a specialist in a distinct realm, devoid of interconnectivity or synergistic alignment. Consequently, clients are compelled to expend their invaluable resources, both temporal and financial, in repeatedly articulating their brand essence and strategic goals to each distinct provider, all the while grappling with the potential for divergent interpretations and outcomes.
Enter the Sandwich Model—an elegant approach to process management that acknowledges the inevitable digital metamorphosis permeating the contemporary business landscape. As traditional and conventional methodologies give way to their digital counterparts, the imperative arises to instill a sense of trust and conviction within companies themselves. Admittedly, the nascent minds of the post-digital era may not inherently possess the requisite acumen to address this need. Thus, a paradigm shift of this magnitude necessitates the delicate interweaving of modern technologies with the sagacity and profound experience of seasoned professionals hailing from the pre-digital era, together with the fertile and aspiring intellects of the post-digital generation.
In light of these insights, Apostrofo took decisive action by forming a consortium, an intricate tapestry of collaborative brilliance, uniting a cadre of esteemed professionals and distinguished service providers. Their collective mission is to deliver a holistic, 360-degree solution, meticulously crafted to present an unequivocal and resplendent digital countenance for brands.
Within the fabric of Apostro’Force resides a formidable array of minds, honed through years of rigorous research and experimentation. These luminaries are adorned with accolades and possess unrivaled expertise in vital domains such as Sasi Menon’s Gateway ERP, Dr. Pattathil Dhanya Menon’s Avanzo cyber security, Saro Chandra Bhooshan’s IIM-Bangalore based Series5 LABS along with seasoned professionals from across the world, for through-the-line advertising. The spectrum of their proficiency spans the digital realm, encompassing the intricacies of activation, social media, and ambient advertising. With their extensive experience in the Middle East, their pedigree includes stints at illustrious agencies including O&M, FP7, Saatchi & Saatchi, Publicis, Percept, Kenneth Cole, Lowe, DDB Mudra, OMD, JWT, FCB, as well as renowned research agencies such as AC Nielsen, Ipsos, Ernst & Young, and others. These esteemed professionals represent the apex of the global Advertising & Communication industry.
In summary, Apostro’Force stands as a testament to the confluence of visionary thinking and meticulous execution. By harnessing the collective brilliance of these award-winning minds, the consortium delivers comprehensive solutions imbued with unrivaled digital expertise. Their mission is to empower clients with a resolute digital presence, elevating their brand to new heights while fostering the assurance of a harmonized and unified service experience.
APOSTROFO or APOSTROPHE is a symbol to indicate a sense of ownership, or the marking of a possessive case. For example, Joe’s Nike. That little symbol after the name Joe suddenly turns a global power brand into something that belongs to Joe. True, Joe’s Nike may be an old pair of cross trainers, but it still has the heft of the entire brand and makes Joe feel like he’s a champion. Brands rule the world and consumers flock to brands because they express clearly what each person wants to say. A Mercedes or BMW says I’ve made it. Nike says I’m a stylish athlete and Apple says I value excellence with a sense of simplicity. These are perceptions the brands have taken years to cultivate. And once you have these brands, they instantly reflect those values on to you.
“Apostrofo brings together an international network of seasoned experts across a variety of fields, from branding and advertising to media, software-defined marketing, website and mobile app development, design thinking, and ERP solutions. In short, they provide everything a company needs to grow exponentially in today’s connected world. With Apostrofo, you can access global thinking and leading-edge solutions no matter where you are. They are just a click or call away.”
Apostrofo is committed to assisting companies and brands in their transition to the digitalized realm. We embrace a strategic approach known as the Sandwich Model, wherein a harmonious integration of professionals from both the pre-digital and post-digital eras facilitates a seamless conversion process. By combining the wisdom and experience of seasoned experts with the fresh perspectives and innovative thinking of emerging talents, we foster an environment that instills peace of mind and unwavering confidence in business owners. Through our collaborative efforts, we ensure a smooth and effective transition to the digital landscape, empowering companies to embrace the opportunities and advancements offered by the digital age.
Shaji Kizhakathra, the strategic branding and marcom specialist, seeks to broaden his horizons, connecting with diverse minds across borders to exchange knowledge and ideas.
Shaji Zone
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